A bit about me

What drives me

Using design as a force for positive change. I’m passionate about working with companies that are building thoughtful, human-centered products that support people in meaningful ways. I focus on creating experiences grounded in empathy, trust, and clarity.

My approach

I show up as a true partner to teams, asking the questions that surface real customer needs and clarify intent early. I design with deep empathy for the end user and focus relentlessly on reducing cognitive load at every step of the journey.

My philosophy on AI

AI experiences live and breathe through content design. When done right, they help people grow their skills, reduce the burden of routine work, and focus on strategy, judgment, and refinement. For this kind of scale to work, AI interactions need to feel as intuitive as sending a text. Content design is essential to making that possible.

Cassie Broeckert in Japan eating a local dish from a street market

Outside of work

I refuel my writing by getting lost in a novel, exploring new sites, bites, and sips, and taking on new adventures. The most recent one has been learning to drum and performing in amateur cover bands a few times a year.