Content Designer and AI Strategist
UX-focused content and conversation design leader with 17+ years of experience shaping how people interact with technology. I design content systems across apps, websites, chatbots, and LLMs, with a focus on clarity, usability, and scale.
Making digital more human
I approach design through a deep understanding of human behavior and psychology, translating complex systems into experiences that feel intuitive and trustworthy. I believe effective messaging only works when it’s developed in close partnership with product and design, not layered on after the fact.
Recent work
Ads Agent AI guidelines
AI systems design
Unified 17 different LLMs to create a consistent, seamless AI agent experience across Amazon’s advertising platform.
UX writing LLMs
AI tooling
Built custom LLM tools for internal Amazon teams to scale UX writing services and streamline repetitive microcopy tasks.
Product title standardization
LLM content systems
Trained LLMs to improve and standardize product titles across 25 categories, creating consistency at scale.
Amazon Haul messaging framework
Branding & messaging
Defined and launched the brand voice, messaging framework, and in-app copy for Amazon Haul, a new store for deal seekers.